Transparency & Trust

Privacy Policy

Last updated: January 2024 — Your privacy matters to us. This policy explains how LocalGaps collects, uses, and protects your information.

1. Information We Collect

We collect information in the following ways:

  • Information You Provide: When you complete our free audit form, request a consultation, or contact us, you provide your business name, contact details, industry, and service area.
  • Automatically Collected Data: We collect IP addresses, browser type, pages visited, and referring URLs through analytics tools to understand how you use our website.
  • Cookies: We use cookies to remember your preferences, track session activity, and improve user experience. You can disable cookies in your browser settings.

2. How We Use Your Information

Your information is used exclusively for:

  • Delivering the free local SEO audit and strategic recommendations
  • Following up with personalized insights and strategy calls
  • Sending relevant updates about LocalGaps services (with opt-out available)
  • Improving our website, services, and user experience
  • Complying with legal obligations and protecting our rights

3. Data Sharing & Third Parties

We never sell your personal information. We may share data with:

  • Service Providers: Analytics platforms, email services, and hosting providers who help us operate LocalGaps. They're bound by confidentiality agreements.
  • Legal Requirements: When required by law, court order, or government request to protect our rights and safety.

We do not share your information with marketing partners, affiliates, or other third parties without your explicit consent.

4. Data Security

We implement industry-standard security measures to protect your information:

  • SSL encryption for all data transmitted over our website
  • Secure servers with regular security audits and updates
  • Limited access to personal information by authorized personnel only
  • Regular backups to prevent data loss

While we take security seriously, no method of transmission is 100% secure. We encourage you to use strong passwords and maintain account security.

5. Your Privacy Rights

You have the right to:

  • Access Your Data: Request a copy of the personal information we hold about you
  • Correct Information: Update or correct inaccurate information in our records
  • Delete Your Data: Request deletion of your personal information (subject to legal obligations)
  • Opt-Out: Unsubscribe from marketing communications at any time
  • Data Portability: Request your data in a portable format

To exercise these rights, contact us at privacy@localgaps.com with your request.

6. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Remember your login information and preferences
  • Track website usage and performance through analytics
  • Deliver targeted content relevant to your interests

You can control cookies through your browser settings. Most browsers allow you to refuse cookies or alert you when cookies are being sent.

7. Children's Privacy

LocalGaps is not directed at children under 13 years of age. We do not intentionally collect personal information from children. If we become aware that we have collected information from a child under 13, we will promptly delete it. Parents or guardians who believe their child has provided information to LocalGaps should contact us immediately.

8. International Data Transfers

LocalGaps operates in the United States. Your information may be transferred to, stored in, and processed in the United States or other countries where we or our service providers operate. By using LocalGaps, you consent to the transfer of your information to countries outside your country of residence.

9. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes outlined in this policy. Generally:

  • Audit & Service Records: Retained for 3 years after engagement ends
  • Marketing Communications: Retained until you unsubscribe
  • Analytics Data: Retained for up to 2 years

You can request deletion of your data at any time, subject to legal retention requirements.

10. Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by updating the "Last Updated" date and, if necessary, by sending you an email notification. Your continued use of LocalGaps after changes constitutes your acceptance of the updated policy.

Questions About Your Privacy?

If you have concerns about how LocalGaps handles your personal information, or if you'd like to exercise your privacy rights, please contact our privacy team: